INTRODUCING 53SIX CONNECT: 1ST PARTY DATA STRATEGY FOR RIGHTS HOLDERS
We’re thrilled to announce the launch of 53Six Connect, our latest service designed to transform the way rights holders approach 1st party data.
We feel incredibly fortunate to work in the world of sports, where we can combine our passion with purpose. Sports have the power to inspire and create positive change, and our product is designed to harness that potential. By helping rights holders strengthen connections with their fans, deliver greater value, and drive revenue growth, this innovation supports the entire ecosystem—from grassroots development to elite-level performance.
Why 1st Party Data Matters
Over the past eight years, we’ve partnered with clubs, leagues, and federations of all shapes and sizes. As a creative, content, and media agency, we’ve developed a deep understanding of the sports landscape—how rights holders grow their fanbases, generate revenue, and engage their audiences.
One recurring challenge has stood out: a gap in how 1st party data is utilised and developed.
So why is first-party data so critical?
In today’s landscape, relying solely on third-party platforms like social media to reach your fans is not sustainable. It is also more expensive in the long-run from a CPA/ROI viewpoint.Owning your data means owning the relationship with your fans. It unlocks insights that inform strategy, deepen engagement, and drive revenue.
This isn’t just about sending emails. It’s about creating multi-channel, personalised touchpoints that add real value for fans while strengthening their connection to your brand.
Breaking Down Silos
Too often, data, creative, and media strategies operate in isolation. But for maximum impact, these elements must work together.
Understand your audience segments: The better you know your fans, the more authentic and effective your creative can be.
Create resonance: Tailored messaging leads to deeper engagement and better returns on your media investment.
Who We Help
53Six Connect is tailored to meet the needs of two key types of rights holders:
Those without a first-party data strategy: For organisations just beginning their data journey, we provide a clear roadmap to future-proof the organisation. We are independent and technology agnostic. We help select the platform best suited to growth plans and needs. We are your partner in this.
Those with untapped data potential: Many organisations already have a Customer Data Platform (CDP) but lack the tools, resources, or strategy to make it work effectively. This is where we see the greatest opportunity to make a difference.
What We Offer
The world of data strategy can feel overwhelming, filled with terms like automation triggers, personalization, SQL, Power BI, gamification, and more. At 53Six Connect, we cut through the jargon to focus on what truly matters:
Understanding your audience: Who are your fans? What drives them? What do they value most?
Building direct relationships: Develop meaningful, direct connections with your fans across multiple touchpoints.
Creating value: Use insights to deliver tailored messaging and experiences that resonate with specific segments.
With these foundations, execution becomes simpler. The insights inform the creative, and the creative fuels the connection, turning data into growth.
Why It Works
Our holistic approach ensures that data and creative work hand in hand. Imagine this:
Segment your fanbase.
Reach each segment with bespoke creative and messaging across multiple channels.
Build meaningful engagement while reducing reliance on media spend.
This creates a continuous engagement loop—insights inform actions, actions drive results, and results refine insights.
Growth Loop
The Impact
53Six Connect is not just a service; it’s a system for long-term success. By empowering rights holders to better understand and engage their fans, we help unlock new opportunities for growth, loyalty, and revenue.
Ready to take your fan engagement to the next level? Let’s start building together.