For modern rights holders, a solid 1st party data strategy is essential to fueling growth. While data strategies can sometimes feel complex and full of jargon, we simplify the approach: it’s all about truly understanding your fans, building direct access to them, and using that data effectively to drive revenue.

We work closely with rights owners to develop and implement these strategies, regardless of where they are in their journey or the technology they’re using. We have a technology-agnostic approach. We are independent and work as your partner, consulting on the best tools and technologies to meet each client's unique needs.

As specialists in sports marketing, we bring a deep understanding of audience growth and revenue generation. We do this with our 53Six Connect service.

53Six Connect is built around three core pillars:

Gain insights that reveal what matters most to your fans. Pinpoint untapped value: unengaged fans, unrecorded data, and missed monetisation opportunities.
Establish channels to connect directly with fans, bypassing intermediaries.
Deliver meaningful experiences that not only engage fans but also boost revenue.

Discover how our 1st-Party Data Strategy can help your sports organisation improve fan engagement and drive incremental revenue growth.

53Six Connect Playbook

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SPORTS ORGANISATIONS MUST CATCH UP ON FAN DATA ACCESS

Relying on third-party data can be a risk for multiple reasons:

Inconsistent or inaccurate data
Limited control over data ownership and usage
No direct relationship with customers
Lack of known records and insight, versus your social audience
Inefficient marketing automation processes
Missed opportunities for personalized engagement

Many sports organisations rely on third-party data sources but this can lead to inconsistencies, inefficiencies, and missed opportunities. It's time to take control of your own data and unlock its full potential.

UNDERSTAND YOUR FANBASE

DIRECT RELATIONSHIP WITH YOUR FANS

BRING VALUE TO FANS AND DRIVE GROWTH

UNLOCK THE POWER OF YOUR FAN’S DATA

By owning and leveraging your own fan data, you can make data-driven decisions that drive business results. With our 1st-Party Data Strategy, you can optimize marketing efforts, enhance fan engagement, and ultimately drive revenue growth.

A more direct, trusted relationship with your customer based on consent

Improved marketing activity thanks to an identity based targeting

Better creative and content personalization and relevance

A future-proofed marketing strategy with a long-term, owned data approach

THE 53SIX CONNECT PLAYBOOK

Understanding your audience is key to marketing success. We achieve this through 1st party data strategy, providing a unified view of your fans and driving data-driven decisions. Our approach goes beyond just defining and designing a 1st party data solution.

We create compelling creatives for the full journey, from acquisition to activation and beyond. By leveraging marketing automation, we optimize and scale the growth and retention of your fan database, using gamification and interactive elements to boost engagement and loyalty. With data analysis and tailored campaigns, we help you build lasting relationships with your audience.

53Six Connect is tailored to meet the needs of two key types of rights holders:

For organisations just beginning their data journey, we provide a clear roadmap to future-proof the organisation.
Many organisations already have a Customer Data Platform (CDP) but lack the tools, resources, or strategy to make it work effectively. This is where we see the greatest opportunity to make a difference.