Sustainability Best Practices at 53Six

At 53Six, we recognise the importance of sustainable practices in the sports marketing industry. As an independent agency specialising in video production, media strategy, media buying, creative, and data services, we are committed to integrating sustainability into every aspect of our work.

Our approach is guided by three core principles: reducing our environmental impact, promoting social responsibility, and ensuring ethical business practices. We are a member agency of Green the Bid, where organisations commit to working together to share best practices in the sustainability space, reporting successes and acknowledging hurdles.  We advocate across our industry for consistent and measurable standards to support the building of a net-carbon negative, waste-free future for commercial production.

1. SUSTAINABLE VIDEO PRODUCTION

  • Eco-friendly Equipment & Processes: We prioritise energy-efficient equipment, low-impact production methods, and digital-first approaches to minimise waste.

  • Sustainable Travel & Locations: We favor local crews, remote production techniques, and carbon-conscious travel choices when on-location filming is required.

  • Recycling & Waste Reduction: We use sustainable materials on set, minimise single-use plastics, and ensure responsible disposal of production waste.

2. RESPONSIBLE MEDIA STRATEGY & BUYING

  • Ethical Media Partnerships: We work with media partners who share our sustainability values and support responsible advertising practices.

  • Carbon-Neutral Campaigns: Where possible, we invest in carbon offsets for digital campaigns and explore low-impact media placements.

  • Digital Efficiency: We optimise digital ad delivery to reduce energy consumption and minimise data waste.

3. SUSTAINABLE CREATIVITY & DATA SERVICES

  • Green Creative Thinking: We advocate for sustainability-focused storytelling that encourages eco-conscious behaviors in sports and beyond.

  • Data Ethics & Privacy: Our data services prioritise secure, transparent, and responsible data usage to build trust with fans and partners.

  • Cloud-Based Solutions: We utilise efficient, low-energy cloud computing services to reduce our carbon footprint.

4. WORKPLACE & COMMUNITY IMPACT

  • Remote & Hybrid Work Policies: We support flexible working to reduce commuting emissions and promote work-life balance.

  • Diversity & Inclusion: We foster an inclusive workplace that promotes fair opportunities and champions underrepresented voices in sports marketing.

  • Sustainable Office Practices: We implement paperless operations, energy-efficient office spaces, and ethical procurement of supplies.

  • Community Engagement: We support grassroots initiatives, encourage employee volunteering, and partner with sustainability-driven sports organisations.

5. CONTINUOUS IMPROVEMENT & ACCOUNTABILITY

  • Annual Sustainability Review: We track our sustainability efforts, assess impact, and refine our strategies yearly.

  • Partner & Client Collaboration: We work closely with our clients and partners to share sustainability knowledge and drive industry-wide improvements.

  • Transparency & Reporting: We are committed to sharing our progress and best practices to inspire further action across the industry.

Join Us in Driving a More Sustainable Future

Sustainability is a shared responsibility, and we invite our clients, partners, and community to join us in integrating environmentally and socially responsible practices into the sports marketing industry. By working together, we can create impactful campaigns while preserving the future of sport and the planet.