Paul Glynn joins 53Six as Head of Media & Strategy

We are delighted to announce that Paul Glynn has joined 53Six as Head of Media & Strategy. It’s a key leadership role within the company and one that will help drive the growth that matches our ambition.

Paul joins from DAZN, the largest global sports streaming platform in the world, where he was the VP of Paid Media. He led a team of in-house specialists running digital campaigns across the globe with a focus on DAZN's core markets of DACH, Italy, Spain, Japan, Canada, US, UK and Ireland.

Prior to DAZN, Paul was the Head of Online Media for the Paddy Power and Betfair brands leading all Display, Video and Paid Social campaigns across Europe for both brands.

Digital Strategy & Performance Marketing have long been a key USP of 53Six. We are seeing an increasing demand for expertise within this area and a need for a high quality experience. We could not be happier to bring someone of Paul’s calibre to ensure we are at the forefront of the ever evolving ecosystem. 

The sporting landscape is changing dramatically as brands look to engage fans in new ways, across emerging technologies and platforms. At 53Six, we are focused on being at the cutting edge of innovation in sport and providing best-in-class strategic support to our clients. Paul’s wealth of experience within the OTT sphere and full funnel customer acquisition will further enhance our ability to provide a world class service to our partners. 

Paul Glynn said of the move:

“I am thrilled to join Tom, Marcus and the team at Fifty-Three Six. From our early conversations, it was clear our views were aligned and we saw similar trends within the sector. 

I have seen first-hand the challenges that rights holders and brands face in the current marketplace and I believe Fifty-Three Six are extremely well positioned for the next generation of sports marketing. Our blend of services across creative, data, content and media will enable us to unlock significant strategic and commercial value for our partners.” 

The core ambition of 53Six to be the leading Sports Marketing Agency in the industry is highly motivating and I am deeply excited for the journey ahead.

Paul will lead key client strategy at a leadership level, overseeing the development of the team and shaping our offering. 

Welcome Paul - let’s go!