We developed a cross channel plan to generate awareness of both eir’s sponsorship of the Hurling Championship and the Poc Tapa competition among relevant hurling audiences. 

• Throughout the season, we designed an array of match specific creatives utilising eir brand ambassadors, including engagement polls, head to head statistics, good luck & congratulations posts.

• The consistent posting created spaces for fans to voice their thoughts on player & team performances & Championship hopes in the comments of the weekly posts. This helped to cement eir as part of the conversation around the SHC for GAA fans.

• This activity provided us with a huge retargeting pool of people we knew were actively engaged with hurling content, which we were then able to target with Poc Tapa related activity.

• Through the use of Meta’s ad sequencing feature, we were able to control the order viewers were served our “Poc Tapa Explainer” videos at the beginning of the campaign, ensuring they had the maximum possible impact.

• Content planning played a key role in allowing us to ensure the eir brand dominated social spaces around key Senior Hurling Championship dates throughout the season.