NEW JOB: DATA INSIGHT, ANALYTICS & CRO LEAD
About Us:
Fifty-Three Six is a full service, multi-award winning Sports Marketing Agency. We are digital first and specialise in content creation, performance marketing and digital strategy.
Our focus is driving measurable results for our clients and we do this by utilising a blend of content and data. We conceive campaign concepts, produce premium content, and run sophisticated digital campaigns to convert fans into customers. We work with the likes of Racing TV, FAI, GAA, bet365, Lidl, The FA, Swim Ireland, IRFU, Munster Rugby, Joymo, PlayerData, BWG and many more.
Fifty-Three Six is still a young agency and growing quickly. We offer employees the chance to be autonomous, express themselves and there is significant room for progression.
Role Overview
53Six are looking for a technology focused and analytical digital marketer to join our growing team. This candidate will help our clients to maximise their marketing activity through tech; namely measurement, onsite conversion rate optimisation and insights. This person will work closely with our digital marketing team and act as consultant for clients.
Core Skills
Deep understanding of digital marketing measurement. Can implement pixels across user journeys and guide clients through the process
GTM knowledge is a prerequisite and understanding of mobile SDKs is a plus
Excellent grasp of Google Analytics including latest functionality and tools (i.e. GA4)
Ability to create data visualisation dashboards for clients
Experience building Dashboards on Google Data Studio is an advantage
Knowledge of data connector platforms such as Supermetrics and Power My Analytics
Knowledgeable around CRO and UX/UI methodologies.
Deep understanding of user behaviour, customer journeys and ROI analysis
Ability to run fast tests across multiple channels to gain critical insight, driving client strategy
Experience with Google Optimize or Optimizely a plus
Comfortable working with data sets and creating reports
Ability to build simple landing pages if required (with support from creative designer)
Understanding of the algorithmic workings of the core paid digital media channels
Core Responsibilities
Act as a consultant for key accounts on measurement, analytics and insight
Guide clients on best practices for user journey conversion rate optimisation, based on data and testing where required
Build and maintain data visualisation dashboards for select clients
Implement tags and pixels so that paid activity is tracked fully across the journey. Implement relevant goals and ensure the journey is tracked.
Extract insight from data to drive strategy for client digital marketing activity
Experience & Profile
3+ years of experience working in digital insights role on brand or agency side
A passion for sports and/or the business of sport is a big bonus
Ambition to grow with a young company and shape overall strategy
General interest in the digital media landscape and trends
Please apply with a CV and cover letter to tom@fiftythreesix.com
