Make Your Black Friday A Success

At Fifty-Three Six we are data and results obsessed. With the key retail season approaching, our digital team have produced some key trends around the period and practical tips to ensure your business is set up for success. 

If you are planning Black Friday sales for merchandise, event ticket promotions, OTT or VOD subscriptions then reach out to the team directly and we would be delighted to chat through. You can get the team on digital@fiftythreesix.com.

Thank you and enjoy! 

Q4 has extended beyond the traditional Christmas rush. The excitement of the Black Friday sales has become a cornerstone for retailers and consumers alike. Retailers are keen to capitalise on the purchasing mindset and action from the general public. 

We identify Black Friday sales as an opportunity to avail of value, as consumers are buying for Christmas as early as mid-November. The potential consumer is everywhere, both offline and online.

Your website visitor is impatient - they want more, instantly. Ensuring your website is optimised to load quickly, during heavily trafficked periods, will retain website users for longer, and ultimately save seasonal sales.

Building audience pools is imperative for maximising return on advertising spend throughout the hectic Q4 period. The November consumer is organised. Identifying desired goods early in the season and monitoring closely for the sale.

The consumer is exposed to an extremely loud and diverse noise during BFCM and Christmas. Cutting through this with innovative approaches to get (and stay) front of mind is the challenge. Perfectly executing visual content is key.

We’re constantly learning on Q4 sales and enjoying the process. We saw great success in Q4 last year during Black Friday and Christmas. We saw great success last year by building audience pools early in Q4, analysing that data and ultimately converting high quality audiences.  Check out the latest case studies below to see where we added value to McSport and Gym+Coffee during the hectic (and enjoyable) Q4 period of 2018.

McSport is Ireland’s leading and most successful independent online supplier of sport and fitness equipment. 

Gym+Coffee is an athleisure brand and community that is passionate about exercising, socialising and Making Life Richer. Since their inception in 2017, they have been producing high-quality, Irish designed athleisure clothing.

Thanks for reading and we hope you found this helpful. Reach out to the Fifty-Three Six team to see how we can help your business make Black Friday a success.