PLAYERDATA
PlayerData is a sports-tech company empowering teams and athletes to analyse, adapt & achieve with GPS tracking. We work as an extension to the PlayerData team on an ongoing basis providing full digital marketing support from creative production, digital strategy, paid campaigns and live reporting tools.
THE BRIEF
With a rapidly growing customer base PlayerData wanted a marketing partner who shared their passion for sports, data. Fifty-Three Six were challenged with building and implementing a digital strategy that allowed the brand to reach their long term growth goals.With a rapidly growing customer base PlayerData wanted a marketing partner who shared their passion for sports, data. Fifty-Three Six were challenged with building and implementing a digital strategy that allowed the brand to reach their long term growth goals.
APPROACH
PlayerData wanted take the company’s digital marketing to the next level by building increased brand awareness and ultimately driving high quality leads. The Fifty-Three Six digital team designed a custom conversion funnel that would take prospects through multiple touch points building brand awareness, product knowledge before collecting qualified leads that are ready to convert to customers. We targeted users at key moments during the sports season, highlighting the value PlayerData products using dynamic ad placements that were personalised for segmented audiences.
Providing that personal touch at scale was key for PlayerData to increase marketshare, while continuing to provide best in class customer service. Therefore, It was imperative to extend the campaign to different ad units and creative. To date, we have produced 150+ pieces of creative, from video to programatic web assets and everything in between. We have also created a messaging strategy that could be regularly adapted to reach users across all channels and placements, with a consistency of message and aesthetic.
Early success has led to the signing of a long term partnership between PlayerData and Fifty-Three Six. We work as an extension to the PD team providing support and expertise across a full range of digital services and manage paid campaigns on the following channels:
Facebook, Instagram
Twitter
YouTube
Google
Programatic Display.
RESULTS
The PlayerData + Fifty-Three Six partnership has already achieved strong results. We look forward to building on our early success and helping PlayerData achieve their goal of becoming an industry leading brand.
To learn more about PlayerData visit their website here.
