OUT
OF THE
ASHES
ABOUT THE PROJECT
With Shelbourne FC chasing down their first league championship in 18 years, we wanted to document the historic occasion and tell the story of the run-in. When we witnessed this incredible story unfolding, we knew it was a moment worth capturing.
In an increasingly digital world, creating a photography book felt like the perfect way to preserve the emotion, energy, and history of this title—something tangible that would stand the test of time.
This book showcases the beautiful photography of two of our favourite collaborators Simon Crowe and David Sexton.
We approached them both to shoot the fans, the players and the action as Shelbourne sealed their first league triumph since 2006. It also brings the 100 year old stadium on Dublin’s north side, and the characters who flock there, to life on the page in all its gritty beauty.
AN HISTORIC RUN-IN
Going into the final game of the season they needed a win to seal the title which set up a nail-biting conclusion.
When we began thinking about this project and how to document a potentially historic league-winning run-in for Shels, with one of Irish football’s most talked about and enigmatic managers, we knew there were only two people who we wanted to capture it. We’ve worked with David and Simon on many of our favourite projects and knew they were in a unique position as fans to get right into the action.
As the title went down to the wire, it created huge excitement in the office when checking and the discussing the results from Friday nights. With the drama of the final game of the match in Derry and the big screens set up in Tolka, we couldn’t have asked for a more dramatic occasion.
ABOUT THE PHOTOGRAPHERS
Simon Crowe is a Dublin-based freelance Director of Photography working professionally since 2009. He has worked with a variety of clients, production companies, agencies and brands across many different industries. He has also shot numerous award-winning short and feature length films.
David Sexton is a photographer based in Dublin. He has been printed in a variety of publications nationally and internationally. His work has been shortlisted for the Zurich Portrait Prize, awarded by Institute of Creative Advertising and Design and he has previously won the NME live Photographer of the Year.
FOOTBALL FOR ALL
The finished book went on sale in Shelbourne’s club shop in Tolka Park in Feb 25 with all proceeds going to the club’s Football For All programme.
Led by dedicated coaches and community leaders, the Football For All programme caters to adults with intellectual and physical disabilities, ranging across a wide spectrum of capabilities. From individuals with Down Syndrome to those with Autism and other intellectual disabilities.